- Article written by - Ruwandi Perera from LMD
Elegance and perfection are a way of life for Rocell
The fire of design and clay of the earth, entwined in the chemistry of heritage and enveloped in the canvas of elegance are what personify the brand Rocell. With craftsmanship and customisation at the heart of the brand, Rocell stands for continuous improvement to customers’ quality of life through colour, style and innovation. Inspired by natural forms, designs and elegance, which make up the brand’s DNA, Rocell has been adding value, and inspiring audiences on lifestyle and design consciousness. From its humble beginnings in 1994, Royal Ceramics Lanka has celebrated its flagship brand Rocell for being at the forefront of high quality surface coverings and sanitaryware in the country.
A timeless beacon of elegance in contemporary living, the brand has been named among the 20 ‘Best Sri Lankan Brands 2017’ by Interbrand. Vibrant, innovative, creative and fashionable, Rocell is a trend-setter in the market – a brand that stands for technology, achievement, trust and reputation.
Drawing inspiration from modern art, technology, nature and industry gurus, Rocell is built on four core values: design, innovation, quality and integrity. Design is embedded in the brand and Rocell’s commitment to contemporary style is validated by its alliances with renowned Italian designers. Always seeking to explore new forays into design, Rocell is driven by sophisticated craftsmanship and elegant finishes.
With technology as one of its main muses, Rocell be - lieves in continuous innovation and is passionate about journeying with technology to redesign itself. Nothing is impossible and everything needs to change – this is the mentality of Rocell, which makes it a pacesetter in the market.
Armed with numerous standards and ISO certifications that testify to its commitment to perfection, Rocell takes quality seriously. With world-class products and processes, Rocell also practises stringent testing throughout its manufacturing process and provides customers with a 25 year warranty for bathware products. While Rocell’s products have higher price tags, the brand offers value for money without compromising on quality
Stemming from its reputable parent company, integrity and honesty are second nature to Rocell. Endorsed by a Forbes worldwide ranking, it holds a longstanding reputation as a market leader, and is renowned for its pioneering efforts in terms of design and innovation.
For Rocell, uniqueness is a vital component of living spaces. And this is why the brand offers customers endless choices, be it in tiles or bathware, so that they can mix and match and create their own masterpieces.
Whether it’s choosing an earthy rustic tile for your indoor garden or opting for a brilliant white washbasin for the powder room, Rocell helps customers reflect their personalities and lifestyles through its products. And the power of the brand is felt in all spaces that it adds life to – from homes and apartments, to some of Sri Lanka’s iconic and ambitious construction projects including worldclass hotels.
At Rocell, innovation and aesthetics come together in functional superiority, resulting in products that are simply works of art.