Every day is a new opportunity, to evolve.

Research and Development are central to the concept of Rocell. This knowledge garnered through constant experimentation and discovery, are perfected to ensure product novelty and stylistic innovation. Collaborating with design crème in Italy every piece of the Rocell anthology-be it tile or bathware-undergoes the process of incessant evolution inside some of the most advanced laboratories. Perfecting tile body quality, detailed replication of natural surfaces to introducing new machinery such as System Linear 2000, which assists in maintaining the highest consistency in quality ; Rocell’s commitment to advancement is a signature of its brand equity.