Rocell, Sri Lanka’s leader in surface coverings and sanitaryware, will arrive in ancient Anuradhapura when it unveils its newest concept center in the city, ushering its heritage of world class design expertise to the stakeholders of the region. Located at No. 512/B, Maithreepala Senanayaka Mawatha, New Town, Anuradhapura, the newest Concept Centre will be part of Rocell’s growing domestic channel network which comprises of 74 showrooms island wide. Spanning over 5,000 sq.ft, the unique Concept Store in the heritage city aims to transcend the traditional Tile and Bathware shopping experience to new heights, with over 800 Tiles and Bathware concepts. Rocell shall be unveiling its Anuradhapura Concept Centre in its reputed tradition of being a highly customer-centric entity via provision of a world-class experience through its customer touchpoints. Mr. Tharana Thoradeniya, Rocell’s Director Marketing and Business Development commented: “We are honoured to expand our island-wide footprint with the opening of our newest Concept Centre in the heritage city of Anuradhapura. The city being the country’s first kingdom, it is a milestone in our network expansion and an honour for Rocell. The Concept Centre is a live experience in contemporary living, showcasing exceptional designs of Tiles, Bathware and Accessories, highlighting the timeless possibilities of our living spaces. This new Concept Centre further reflects our commitment in ensuring the highest global standards in terms of design, quality, and innovation.” Supported by an extensive island-wide showroom network and dealerships around the world, the flagship brand of Royal Ceramics Lanka PLC- Rocell, has become synonymous with high-quality Floor Tiles, Wall Tiles, Bathware & Accessories, partnering with some of the world's best designers and design teams.